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Behavioral change and consumer education marketing blog
Behavioral Change and Consumer Education Marketing

We aren’t afraid to tell the stories that truly matter. That’s where our passion lies—with messaging that changes behavior, raises awareness, and inspires people to take action.

A blog about chatgpt written by chat gpt
A Blog About ChatGPT Written by ChatGPT

In the field of marketing and advertising, ChatGPT has the potential to revolutionize the way businesses interact with their customers.

Social Media Marketing Blog Pt. 1

Like the proverbial tree in the forest, if someone posts on social media and no one is around to like/share/retweet it, does it even make a sound?

Account Management in Manufacturing Blog
Account Management in Manufacturing

Managing a global manufacturing company requires…

Finding Your Own Balance

What does work/life balance really mean?

Why content marketing matters
Why Content Marketing Matters

Why Content Marketing Matters In 1996, Bill Gates published an essay titled, “Content is King” to the Microsoft website. In it, Gates states, “Content is where I expect much of the real money will be made on theInternet.” He was right. And he is right, because over two decades later, content is still the key to […]

What DCC Loves

A few things we at DCC love.

Integrating Sales and Marketing

Sales needs marketing and marketing needs sales.

The Key to a Successful Messaging Strategy

At the heart of every successful messaging strategy is a differentiated, motivational and sustainable brand story—from which all brand messaging originates.

Why Videos Are Integral To Your Digital Campaign

It is more important than ever to have a solid strategy that integrates videos into your campaigns.

Snapchat & TikTok Marketing Tips

This isn’t your typical “how to place Snapchat ads” article – if you’re looking for step by step instructions or details about each type of ad, there are hundreds of articles out there.

World Emoji Day 2021

Sometimes, a picture is really worth a thousand words. When used correctly, emojis can encourage engagement from your followers and boost social post performance.

Life Lessons from Dad

Kara reflects on the life lessons she has learned from her father Jerry Demirjian for Father’s Day.

Multicultural Experience

Erasmo Gomes discusses the importance of multicultural experience and the role it plays in brand messaging strategy.

University of Illinois SNAP-Education Selects DCC Marketing for Statewide Social Marketing Campaign

University of Illinois SNAP-Education has selected DCC Marketing to guide and develop a statewide social marketing campaign.

Looking Forward: 2021

A look back into 2020 and a look forward into 2021 with Melissa Amedeo

Multicultural Marketing

As with any marketing strategy, we need to research the cross-cultural differences of all of our target audiences.

Is Your Brand Color Palette the Right Fit For You?

Color can play a crucial part in how your business is perceived.

Women In Leadership

We sat with Kara Demirjian Huss to ask for her take on women in leadership for Day of the Girl.

Building Up—Mentoring Women In Business

Melissa Amedeo began BuildingUp.Club to help professional women meet their career goals.

Building Brand & Marketing Strategies

As you prepare to develop your strategy, it is critical to begin with the end in mind and ask yourself, your team, and your audience the important questions.

What Lifts You?

The DCC team took time to reflect on the question “what lifts you?”

Giving Is Good For the Soul

Giving—it’s good for your soul.

Your Business Reputation

Your reputation relies on some key things: trust, integrity, experience and value.

5 Quick Video Creation Tips

Here are 5 quick tips to create great video content for your business.

10 Quick Business Etiquette Tips

In recognition of Business Etiquette Week, Kara Demirjian Huss shares her Top 10 Business Etiquette Tips.

Marketing During and Post Pandemic

These times of uncertainty will be a defining moment for your business. How you choose to respond will not only impact your short-term survival, but your long-term growth.

Corporate Census Day

Join us for Corporate Census Day on Friday, April 3, 2020.

Becoming A Women-Owned Business Enterprise

While our values and philosophies have not changed, we are proud to finally say that DCC Marketing is officially WBE certified.

Inspire Your Heart With Art

As part of Inspire Your Heart with Art Day, DCC sat with Creative Director Ernest Panganiban to discuss the relationship between art and business

Why Real Estate Agencies Should be Using LinkedIn

LinkedIn is where you should focus your B2B marketing strategy. Here are a few tips to help you get started.

Laying the Foundation for Successful Community Development

What defines your area and makes it unique is your opportunity to build a brand strategy that attracts developers and consumers who share that same vision.

Why Distribution Is Queen

Content may be King, but where and how you share your content as a brand matters.

Adobe MAX Top 5 Takeaways

Pam Marrow shares her 6-day experience at Adobe MAX 2019.

Thanksgiving Must-Have Recipes

We are sharing DCC family recipes—all of our favorites for the upcoming holiday.

Information vs. Emotion: How to Appeal to Prospective Students

Google and CEB’s research shows that, more than ever, consumers are overwhelmed, stressed and paralyzed in the decision-making process.

How Internal Branding Can Affect Your Office Culture

When thinking about branding your office-space – here are some key elements you can use to reinforce your culture and your brand.

Top Reasons For Gaps Between Marketing Strategy & Execution

The gap between strategy and execution creates high costs for many organizations. Here are Melissa’s reasons for why strategic execution can fail.

6 Tips to Choosing the Right Social Media Platform

While every situation and platform is different, here are some common things to consider when deciding which social media to use for your business.

Thinking About Video in a New Way

The rise of video as a leading content form for web and social media provides opportunity for brands to engage and inspire their audience.

Developing Audience Personas for More Effective Marketing

How well do you know your customers? It’s a simple question, but important when it comes to tailoring content and messaging.

6 Tips For Surviving Back to School As a Working Parent

6 Tips For Surviving Back to School As a Working Parent

How Does Happy Birthday Create Happier Employees?

The 5 Essential Components to Retaining Key Employees

Digital Glossary

Take a look at DCC Marketing’s Glossary of Digital Terms

5 Tips to Master Instagram for Businesses

Instagram isn’t just avocado toast and FitTea—in fact, it’s one of the most critical platforms for consumer engagement.

Here’s What to Expect in Manufacturing Marketing for 2019

Here’s what to expect in manufacturing marketing for 2019

What’s in store for 2019? We lay out some of this year’s biggest trends in Finance.

We lay out some of this year’s biggest trends in Finance.

How to Shoot High-Quality Videos with Your iPhone

Needing to shoot a video with your iPhone? Use these tips for higher video quality.

Super Bowl Commercials 2019: DCC’s Top Picks

These are DCC’s picks for best Super Bowl Commercials of 2019.

The Benefits of Account Based Marketing for B2B

ABM is a tailored approach, meaning that brands can speak exclusively to their target.

Women in Business

Why are there so many articles on how it’s hard to become a successful female business leader?

Building Partnerships Not Clients

Creating good relationships can result in loyalty of business.

High Bounce Rates? Let’s Change That.

Make sure you’ve got the basics covered before you call in the web sleuths.

Benchmarks: Don’t Just Keep Up—Get Ahead

Using data to improve your campaigns makes them more effective and engaging to your target audience.

What Are Backlinks? Why Are They Important?

Developing your backlink profile can take time, but remember that quality has a greater impact than quantity.

Pushing the Proverbial Envelope (E-mail)

In order to stand out in the inbox, you have to push the envelope (pun intended).

Google Adwords & Analytics Defined

At DCC, we use Google’s wide range of marketing tools to help your business’ objectives.

5 Quick Tips for a Faster Website

5 quick tips that help decrease loading times on your site.

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