blog
our thoughts on stuff and things
Women in Business
I decided to write a blog post about women in business because I am always asked “What is it like to be a woman in business today?” I find this an interesting question because I rarely (or actually never) think to myself “Gosh if I were a man, would I be more successful in business?” […]
Building Partnerships Not Clients
Creating good relationships can result in loyalty of business. The industry average for length of a client-agency relationship is just 3.2 years. Over the last 18 years of business the average client agency relationship at DCC is 7 years, more than double the industry average. So how do we achieve this? As with any relationship […]
High Bounce Rates? Let’s Change That.
There are a number of reasons why your bounce rates could be on the rise—make sure you’ve got the basics covered before you call in the web sleuths. Speed It Up About half of your users will immediately bail if your website takes too long to load. Time is money! View our tips here on […]
Benchmarks: Don’t Just Keep Up—Get Ahead
In the digital and social realms, marketers use industry benchmarks to measure the performance and success of campaigns. Marketers are also able to predict trends with platform data. For example, if you are running a digital Google campaign for a healthcare client, you can use CTR (click through rates) data from that industry as a […]
What are Backlinks? Why are They Important?
Backlinks, also known as “inbound links,” are when one website links to another. Backlinks are essential to good SEO because they legitimize your website. Backlinks signal to search engines that others vouch for your content. If multiple websites link to your website, search engines take notice. Earning high-quality backlinks can improve your website’s search visibility […]
Pushing the Proverbial Envelope (email)
Let’s face it, email has been around the block a time or two. As one of the longest standing digital marketing tools, sometimes it can be difficult to capture the audience’s attention. So how do you do it? In order to stand out in the inbox, you have to push the envelope (pun intended). Here […]
Google Adwords & Analytics Defined
At DCC, we use Google’s range of marketing tools to help your business stimulate demand. To help you better understand how, we’ve outlined two of the most used tools that our Google certified team uses on a daily basis. Google AdWords AdWords is one platform we use for online ad campaigns. With search, display and […]
5 Quick Tips for a Faster Website
Mind File Size CSS, HTML and JavaScript files should be compressed to reduce page loading times on desktop and mobile. There are some great plug-ins and software applications to make it easy. Optimize Images Great images improve the quality of your website and the user experience, but make sure they are saved properly to not […]