At the heart of every successful messaging strategy is a differentiated, motivational and sustainable brand story—from which all brand messaging originates.
It is more important than ever to have a solid strategy that integrates videos into your campaigns.
This isn’t your typical “how to place Snapchat ads” article – if you’re looking for step by step instructions or details about each type of ad, there are hundreds of articles out there.
Sometimes, a picture is really worth a thousand words. When used correctly, emojis can encourage engagement from your followers and boost social post performance.
Kara reflects on the life lessons she has learned from her father Jerry Demirjian for Father’s Day.
Erasmo Gomes discusses the importance of multicultural experience and the role it plays in brand messaging strategy.
University of Illinois SNAP-Education has selected DCC Marketing to guide and develop a statewide social marketing campaign.
A look back into 2020 and a look forward into 2021 with Melissa Amedeo
As with any marketing strategy, we need to research the cross-cultural differences of all of our target audiences.
Color can play a crucial part in how your business is perceived.
We sat with Kara Demirjian Huss to ask for her take on women in leadership for Day of the Girl.
Melissa Amedeo began BuildingUp.Club to help professional women meet their career goals.
As you prepare to develop your strategy, it is critical to begin with the end in mind and ask yourself, your team, and your audience the important questions.
The DCC team took time to reflect on the question “what lifts you?”
Giving—it’s good for your soul.
Your reputation relies on some key things: trust, integrity, experience and value.
Here are 5 quick tips to create great video content for your business.
In recognition of Business Etiquette Week, Kara Demirjian Huss shares her Top 10 Business Etiquette Tips.
These times of uncertainty will be a defining moment for your business. How you choose to respond will not only impact your short-term survival, but your long-term growth.
Join us for Corporate Census Day on Friday, April 3, 2020.
While our values and philosophies have not changed, we are proud to finally say that DCC Marketing is officially WBE certified.
As part of Inspire Your Heart with Art Day, DCC sat with Creative Director Ernest Panganiban to discuss the relationship between art and business
LinkedIn is where you should focus your B2B marketing strategy. Here are a few tips to help you get started.
What defines your area and makes it unique is your opportunity to build a brand strategy that attracts developers and consumers who share that same vision.
Content may be King, but where and how you share your content as a brand matters.
Pam Marrow shares her 6-day experience at Adobe MAX 2019.
We are sharing DCC family recipes—all of our favorites for the upcoming holiday.
Google and CEB’s research shows that, more than ever, consumers are overwhelmed, stressed and paralyzed in the decision-making process.
When thinking about branding your office-space – here are some key elements you can use to reinforce your culture and your brand.
The gap between strategy and execution creates high costs for many organizations. Here are Melissa’s reasons for why strategic execution can fail.
While every situation and platform is different, here are some common things to consider when deciding which social media to use for your business.
The rise of video as a leading content form for web and social media provides opportunity for brands to engage and inspire their audience.
How well do you know your customers? It’s a simple question, but important when it comes to tailoring content and messaging.
6 Tips For Surviving Back to School As a Working Parent
The 5 Essential Components to Retaining Key Employees
Take a look at DCC Marketing’s Glossary of Digital Terms
Instagram isn’t just avocado toast and FitTea—in fact, it’s one of the most critical platforms for consumer engagement.
Here’s what to expect in manufacturing marketing for 2019
We lay out some of this year’s biggest trends in Finance.
Needing to shoot a video with your iPhone? Use these tips for higher video quality.
These are DCC’s picks for best Super Bowl Commercials of 2019.
ABM is a tailored approach, meaning that brands can speak exclusively to their target.
Why are there so many articles on how it’s hard to become a successful female business leader?
Creating good relationships can result in loyalty of business.
Make sure you’ve got the basics covered before you call in the web sleuths.
Using data to improve your campaigns makes them more effective and engaging to your target audience.
Developing your backlink profile can take time, but remember that quality has a greater impact than quantity.
In order to stand out in the inbox, you have to push the envelope (pun intended).
At DCC, we use Google’s wide range of marketing tools to help your business’ objectives.
5 quick tips that help decrease loading times on your site.
