In 2018, the number of brands using account based marketing double and 2019 will be no different. Mature ABM programs correlate with exceeding revenue goals (Martech).
Develop content marketing. Fewer than one in four brands have a documented content marketing strategy (Content Marketing Institute).
Thought leadership will be key in 2019 as more B2B buyers seek information from sources other than sales. 70% of the B2B buyer’s journey occurs pre-sales (MAPI).
Manufacturing needs marketing more than ever. 45% of positions will go unfilled due to a negative perception of the industry (Manufacturing Institute).