There are a number of reasons why your bounce rates could be on the rise—make sure you’ve got the basics covered before you call in the web sleuths.
Speed It Up
About half of your users will immediately bail if your website takes too long to load. Time is money! View our tips here on how to speed things up.
Give them what they want. As a general UX rule of thumb, users shouldn’t need more than 3 clicks to get to their desired information. If your site navigation is any more complicated, it could affect your numbers.
It’s 2017, so we shouldn’t have to tell you that a lot of people will be viewing your site from a mobile device. Like, a lot. In fact, it was some time ago that mobile internet usage surpassed desktop, so you should really get with the program. If they can’t easily navigate your site from their phone, sayonara.
Not to be harsh, but if your website is outdated or poorly designed, users won’t care about what you have to say. First impressions matter, and once a user enters your site, it’s judgment day. If your website doesn’t reflect the users expectations of professionalism, edginess, or what have you, sayonara.
Too Much Content
We know you love your stuff, but too much of a good thing is too much. If the user is inundated with giant block of copy, they are going to jump ship. Keep your message short and to the point.