The Benefits of Account Based Marketing for B2B
1. Super Effective
Account based marketing is extremely targeted, incredibly precise and personalized for each user. According to Alterra Group, 65% of B2B marketers agreed that account based marketing was the best tool for attracting new clients.
2. Measurable ROI
According to an ITSMA Survey, account based marketing delivers the highest ROI of any B2B marketing strategy. Response rates average an astounding 47%, 36% new leads and contacts and 25% engagement.
3. Targeted Spend
ABM is a tailored approach, meaning that brands can speak exclusively to their target. AMB technology makes it easy to convert and upsell a larger amount of contacts than traditional B2B methods—and for less money.
Personalized marketing has been popular in email for years—and is partly why ABM is so successful. Speaking directly to your target shows that you have done your homework and value the client as an individual.
5. Easier Sales
ABM makes it easy to identify leads, map them out and align on sales initiatives. Digital data combined with an expert sales team equals effective marketing and targeted advertising that gets accounts.
Want to take the next step? We can walk you through our ABM process.