Backlinks, also known as “inbound links,” are when one website links to another. Backlinks are essential to good SEO because they legitimize your website. Backlinks signal to search engines that others vouch for your content. If multiple websites link to your website, search engines take notice. Earning high-quality backlinks can improve your website’s search visibility and organic ranking. Before you can start building backlinks, you need to make sure your platform is built for success.
- Fix all website errors such as 404, 302 redirects, and duplicate META data.
- Make sure your site architecture allows for a positive user experience.
- Provide valuable and differentiating content that other websites will want to share. After all, content is the reason the user searched in the first place.
Keep in mind, there are many different ways to accumulate backlinks. Backlinks from popular, trustworthy and high-authority websites are inherently more valuable to your SEO than backlinks from websites high on the spam spectrum. Developing your backlink profile can take time, but remember that quality has a greater impact than quantity.