70% of financial organizations plan to increase their digital spend in 2019 (CMO). Make sure all your digital efforts work together.
With a range of targets, generalized communication can fall flat. 37% of marketers in finance said personalization is a priority in 2019 (CMO).
Chatbots will be on the rise for web. Customers value 24-hour service and instant response features (SalesForce).
More than half of consumers use their mobile devices first for online needs. Prioritize the mobile experience to engage and not just inform (Financial Brand).