Why Content Marketing Matters
In 1996, Bill Gates published an essay titled, “Content is King” to the Microsoft website. In it, Gates states, “Content is where I expect much of the real money will be made on theInternet.” He was right. And he is right, because over two decades later, content is still the key to the consumer. Content marketing lays the foundation for every other online strategy. Here’s how:
+Content helps build SEO by providing more keywords that are used in search.
+Content attracts new traffic. SEO and interlinking strategies bring in new visitors.
+Content enhances the value and credibility of your landing page, increasing your search ranks.
+Credibility isn’t just for search engines. The more users that see your content, the more brand equity you will earn.
+Content allows you to build relationships with other brands and industries and creates earned links.
+Content provides valuable material for digital and social media marketing.
+Content establishes your website as a source for information consumers need. Consumers will be more likely to return to your website, sign up for newsletters or share with their network.
+Content encourages conversions. Well written, relative content with a well-placed call-to-action will result in conversions.
+Last but not least, content sticks. Unlike a paid digital ad or social post with a short lifespan, you will continue to reap benefits from quality content for the life of the post.