According to the National Association of Realtors, social media beat out MLS websites as the best tool for generating high-quality leads. Facebook, Instagram and Twitter are obvious choices, but when it comes to building brand credibility, making connections and establishing your company as industry experts, LinkedIn is where you should focus your social strategy. Here are a few tips to help you get started.
Start by making sure your company page is completed and up to date. This is your opportunity to show off experience and expertise in niche markets. Your page is the first interaction many LinkedIn users have with your company, so you want to make sure your brand look and messaging are consistent throughout.
- You need images. Update your profile picture to your company logo.
- Don’t neglect the header image. Use this space to show off your brand personality.
- Make sure they are sized correctly! Profile should be 400 x 400 pixels and header should be 1536 x 768 pixels.
LinkedIn offers Showcase Pages as a way for you to highlight all aspects of your brand. If your business offers commercial real estate, property management and leasing, you can build out showcase pages with information for each segment. Think of it as a built-in landing page to help generate leads.
Once you’ve established your company page, joining groups and engaging in the online real estate community will help build brand awareness and business ethos. Whether it is your real estate association or professional networking groups, every contribution gets your name in front of a captured audience.
Share Informative Content
Sharing relevant industry content and original thought leadership will go far in establishing your LinkedIn presence. LinkedIn and Edelman’s research on thought leadership in the B2B space proves it.
- More than half of decision makers (55%) cite thought leadership as an important way to vet organizations.
- 57% of decision makers say a brand’s thought leadership directly led to awarding business.
If you are sharing informative, thought-provoking content you’ll be representing new clients before you know it.
Real Estate in a Digital Age. (2019, August 22). Retrieved December 10, 2019, from https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age.
Rynne, A. (2019, November 13). Creating a Thought Leadership Marketing Plan. Retrieved December 10, 2019, from https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2019/creating-a-thought-leadership-marketing-plan.