Everyone is familiar with that age old saying in real estate is location, location, location. Well, I am in a unique position as a real estate developer and owner of an advertising agency. In the agency business, I like to relate that critical component to reputation, reputation, reputation. Your reputation relies on some key things: trust, integrity, experience and value. Every person in your organization is a reflection of that reputation—what they say, how they say it, what they do and how they do it are all guiding factors. Understanding that reputation carries emotion is so important, which is the reason I value EQ in my staff as much as IQ. Every business, regardless of industry, should focus less on the sale and more on doing great work. Clients and customers remember experiences. So, ask yourself some key questions:
Did you guide them through a process productively?
Did you listen to their needs and deliver value?
Did you communicate clearly, transparently, respectfully, and authentically?
If you cannot say yes to these questions every time on behalf of you or your employees, your reputation is at risk. We all know Ben Franklin’s saying, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” I believe that making others successful, clients or partners, should be a number one priority. We have to go beyond the lines and do what it takes to reach their goals and always remember their success is your success. Reputation. Reputation. Reputation.
Kara Demirjian Huss