Strategy
The 'Think' Behind the 'Do'

Strategy

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Let Us Introduce You To

THE PLAYBOOK

At DCC, we have a proven process for creating plans that clarify your goals, focus your strategy and prioritize your efforts into a cohesive book that you can use to guide your path – your Playbook.

Our PROCESS

[We Call It Hugging the Hippo]

There are 4 development phases that shape your playbook.

THE RESULT

The outcome of the process is your product. Your Strategic Marketing Playbook will provide Strategy, Creative, and an Implementation Blueprint for Marketing and Communication Plans as well as Brand and Go-To-Market Strategies.

Evaluate

We take a deep dive. We provide a detailed evaluation of your brand, business goals and growth strategies, you industry climate, influencers, and competitive landscape. We also evaluate how your machine works and your current processes and communication structure.

Identify

Know the needs, motives and behaviors of your customers and influencers. We will identify your demographic, geographic and psychographic audiences while honing in on your key value proposition, product / service opportunities, and your message strategy.

Create

The magic happens. We create your brand, your promise, and your story. We create and design a comprehensive integrated marketing and communication plan advising the best channels to meet your goals and your budget.

Assess

Begin with the end in mind. Once you’ve visualized, you have do it, assess it and constantly enhance it. We provide a timeline, costing, and assessment recommendations to track your ROI and set your organization up for success and growth.

Whatever Your Strategic Need
the
PLAYBOOK
is your answer

  • Marketing Plans
  • Brand Strategy
  • Go-to-Market Strategy
  • Communications Strategy

Start Your Playbook Today

LET’S GET STARTED

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