Changing Behavior
The Challenge
Educate their customer base about a variety of energy-focused topics in an engaging and accessible way.
Industries
Objectives
Outline educational resources about technical subjects
Supplement organic social media strategy.
Reinforce the Ameren Brand
The Campaign
Messaging
Research and script copywriting
Animated video production
Voiceover & music
Editing & post-production
Project Management
Account Management
Proven Results
Quantifiable Success
Digital Impressions
0
K+
Paid Social Clicks
0
+
Paid Search Impressions
0
%
Landing Page Visitors
0
K
Article
Why You Should Use YouTube
YouTube boasts a massive audience, and their reach of 18- to 49-year-old audiences was 36% higher on average than that of TV. ² If your target audience is within this age range, you should absolutely have a presence on YouTube.
