The Challenge
Ball State University’s Lifetime Learning programs offer flexible, noncredit courses and certifications designed for adult learners. These programs are tailored to meet the needs of working professionals, career changers, and those re-entering the workforce. By offering relevant, industry-driven content, they help learners enhance their skills and advance their careers. Ball State’s commitment to affordability, flexibility, and accessibility makes it easy for learners to gain valuable credentials on their schedule, with various funding options available, including scholarships.
Objectives
Increase Awareness of Flexible Learning Options for Adult Learners.
Promote the Value of Noncredit Courses and Certificates for Career Advancement.
Highlight Available Funding and Scholarship Opportunities for Learners.
Showcase Industry-aligned Curriculum that Meets Workforce Demands
Audience
- Age: 25-45
- Geographic: Greater Midwest with a focus on local Indiana markets.
- Demographic: Mid-level employees, career changers, and individuals returning to the workforce.
- Behavioral: Interested in flexible learning, skill-building, and continuing education to enhance careers.
- Programs: Noncredit courses and certificates focused on skill development and career advancement.
The Campaign
Scale & Deliverables
Manage and Optimize Digital Campaigns
Create Campaign Creative Assets
Oversee CRM and Database Management
Update and Improve Landing Pages
Optimize and Revise Copy for Engagement
Provide Performance Reports and Insights
Types of media employed / deliverables
Social Media (Facebook, Instagram, LinkedIn)
Search Engine Optimization
Digital Display
Geo-fencing and geo-targeting
Proven Results
Quantifiable Success
Impressions Earned During the Lifetime of the Campaigns
Higher Click Rates Compared to Industry Standard on Search Based Campaigns
Clicks Earned for All Social and Digital Campaigns
Higher Engagement Rates Compared to Industry Standard for Social Campaigns
Article
Leveraging Behavioral Science for Real Marketing Results
“Marketing for good” is more than just a phrase we use here at DCC; it’s our commitment to harnessing the power of effective strategies to drive positive behavior change. We believe the true power of marketing lies in its ability to inspire action. Real impact happens when people make new, better choices because of what they’ve seen or heard—when behaviors shift and lasting change takes place.
