Changing Behavior
The Challenge
With the advent of a global health crisis, the COVID-19 pandemic, many strategies shifted. Shelter-at-home directives required census workers rethink their planned tactics to reach key audiences, and many of our own strategies shifted, resulting in expanded digital plans’ size and scope.
Industries
Services
Objectives
Identify Low-Participation Communities
Generate Accurate Data
Increase Trust in Census
The Campaign
Messaging
Research
Creative Design, Testing, Cultural Adaptation & Translation
Strategic Planning & Training
Asset Portal Development and Maintenance
Digital Analysis and Reporting
Media & Marketing Channel Distribution
Proven Results
Quantifiable Success
People Reached
0
M+
Campaign Impressions
0
K+
Audience Engagements
0
M+
Increase in National Census Participation
+
0
%
