Changing Behavior
The Challenge
Generate awareness around degrees offered at Chicago State University in order to increase application and enrollment numbers
Objectives
Increase applications to Chicago State University
Increase enrollment at Chicago State University
Increase awareness of CSU degrees and certificates
The Campaign
Messaging
Develop a fully integrated marketing campaign
Proven Results
Quantifiable Success
Increase on Admissions Page Users
+
0
%
Most Visited Page out of 21,000+ Webpages
0
th
QR Code Scans from CTA and Newspaper Ads
0
Impressions Sourced from Illinois Schools
0
k+
