Changing Behavior
The Challenge
Build a county-wide economic development strategy to promote economic growth and promote the county across the country.
Industries
Objectives
Attract and Retain Businesses, Workforce, and Community Members
Improve Overall Reputation
Increase Awareness of Resources and Programs
Appoint a County Marketing Manager
The Campaign
Messaging
Showcase local businesses
Advertise new business acquisitions and expansions
Highlight important resources
Event marketing plan, promotion and launch
Fully-integrated social media and digital marketing campaign
Proven Results
Quantifiable Success
Email Open Rate of Stakeholder Contacts
0
%
Website Visited Funneled from Paid and Organic Campaigns
0
K+
Pages per Session During Campaigns
0
Email Click Rate - Over 2x the Average of 2.3%
0
%
