Changing Behavior
The Challenge
Launch the 988 Suicide + Crisis Lifeline to raise awareness about mental health and substance abuse support to reduce suicide rates among high-risk groups.
Objectives
Increase Awareness of 988 and 988+1 Help Line
Reach At-Risk Individuals
Increase Access to Support and Resources
Increase Call Volume to Call Centers
Target Audiences
- BIPOC
- Youth & Adolescents (6-17)
- Young Adults (18-34)
- Older Adults (65+)
- LGBTQIA+
- Populations whose native language is not English
- DHH/DB
- Veterans
The Strategy
Messaging
Multi-channel integrated marketing campaign
Newsletters and Resource Portal
Toolkits
Sophisticated Layout with 988 Brand Colors
Integrated Marketing Campaign
$1.2M added value media placements
Proven Results
Quantifiable Success
Digital Impressions
0
K+
Paid Social Clicks
0
+
Paid Search Impressions
0
%
Landing Page Visitors
0
K
Article
Campaigns to the Classroom
Throughout the 2023 Fall Semester, DCC has been collaborating with Illinois State University students studying Foundations of Integrated Marketing and Communications (MKT 233).
