Changing Behavior
The Challenge
Promote awareness of opportunities provided by local organizations funded by the Reimagine Public Safety initiative to address firearm violence through targeted community investments.
Objectives
Create Awareness in Youth and Violence Prevention Programming
Provide Positive Role Models, Safe Spaces, and Opportunities for At-Risk Youth and Teens
Increase Engagement in Youth and Violence Prevention Programming
Create and Promote Community Collaborations
The Campaign
Messaging
Engage Teenagers and Parents
Proven Results
Quantifiable Success
Paid Social Impressions
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Clicks Across Facebook, Instagram, TikTok, and Snapchat
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Landing Page Users
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