The Challenge
Support development and implementation of an educational awareness campaign to ensure Illinois residents are getting immunizations.
The IPHA was looking for an agency to take a creative approach to material dissemination and consumer awareness across channels and with partner organizations, stakeholders, and community based organizations.
Objectives
Educate Families on the Importance of Timely Vaccination.
Encourage Increased Participation in Immunization Efforts.
Build Trust in the Safety and Efficacy of Vaccines.
Promote Community Protection through Vaccination Initiatives.
Audience
- Region: Suburb Metro East and Rural Marion
- Demographic: Parents & Adults - Lower Income Households
- Multicultural Reach: Spanish and Chinese Speakers in Target Regions
The Campaign
Messaging
Back to School
Flu Awareness
Prioritizing Health of All Citizens
Deliverables
Organic and Paid Social Media Campaign
Digital and Traditional Integrating Marketing Mix
Landing Page Audit, Recommendations and Creative Support
Evaluation and Impact Assessment in Key Communities
Community Partner Toolkit
Proven Results
Quantifiable Success
Digital Impressions over 3 Months
Increase in Website Traffic
Unique Users Directed to the Website via Digital Ads Placement
Total Pageviews Earned During the Lifetime of the Campaigns
Article
Leveraging Behavioral Science for Real Marketing Results
“Marketing for good” is more than just a phrase we use here at DCC; it’s our commitment to harnessing the power of effective strategies to drive positive behavior change. We believe the true power of marketing lies in its ability to inspire action.
