Changing Behavior
The Challenge
Work to secure federal funding for critical technologies and initiatives that will allow the state to attract more companies and investors to grow Illinois’ vibrant tech ecosystem.
Industries
Objectives
Bring Together Academia, Stakeholders, and Policymakers to Affect Change Across Illinois
Attract Public and Private Investment through Organizing and Engaging to Pursue Federal Funding Opportunities
The Campaign
Brand Strategy & Research
Developed the Innovate Illinois brand and messaging
Developed web, digital, print collateral and partner toolkits
Identified and pitched articles, releases, and other press
Press events
Account management, event planning, email strategy, and website development and maintenance.
Managed timelines, tasks, budgets
Article
Harnessing Strategic Communications to Catalyze State Innovation
On the frontline of innovation, many states are brimming with potential: groundbreaking projects, solid infrastructure, and a skilled workforce. But what distinguishes potential from progress is the art of strategic communication.
