Changing Behavior
The Challenge
Develop and execute a recruitment plan around a job fair to promote and
fill at least 50 open Process Operator positions.
Industries
Objectives
Attract qualified candidates to the upcoming job fair
Promote the new name of Primient in the Decatur Community
Engage community partners that shared event information to promote their following and connections
Target Audiences
- Decatur & Macon County + 30 Mile Radius
- Early 20's - 50's
- 3-5 years experience preferred
The Strategy
Scale & Deliverables
Develop event marketing plan, promotion and launch
Implement and manage all media planning and buying
Organic & paid social media management
Radio spot content, production and placement
Analytics and reporting
Proven Results
Quantifiable Success
Positions filled through on-site applicants and interviews
0
%
Digital Impressions within 9 days of the event
0
K+
Webpage visitors, generating 450+ conversions
0
K+
Impressions per week
0
K+
