The Challenge
Drive awareness of Eat.Move.Save, a program aimed at promoting healthy behaviors to reduce chronic disease, achieve healthy body weight, and improve wellbeing and overall health.
Objectives
Improve the diet quality and increase physical activity of SNAP-eligible families
Increase food access opportunities for SNAP-eligible families
Foster community collaborations in identified community networks that implement obesity prevention strategies
Increase engagement and awareness with SNAP-Ed programming
The Strategy
Messaging
Developed a fully integrated social marketing campaign
Developed animated characters
Guide content and placement strategy for maximum impact
Produced instructional cooking and workout videos
Included cultural adaptation of creative in Spanish
Launched a P-EBT pandemic food assistance campaign
Proven Results
Quantifiable Success
Testimonial
Beth Peralta
University of Illinois Extension
We are excited to have DCC Marketing as our partner for this important project. Their work for the 2020 Census gave us great confidence in their ability to deliver strategic messaging that resonates with our target audiences—particularly their ability to inspire action in low-income and hard-to-count populations. They also have strong relationships with community-based organizations that will support our efforts.
