TransComm Breakout Session B1 Recap
Influencer Opportunities for Safety Campaigns
Presented by IDOT and TxDOT
From Insight to Impact.
We work with public and private partners to modernize mobility systems, improve safety and increase access. From roadway safety and infrastructure upgrades to public transit and automotive innovation, we develop strategies that educate, engage, and activate – accelerating adoption of the technologies and systems that move people, goods, and ideas.
Our Difference
- Proven success with institutions across the Midwest
- Behavior change expertise and multicultural fluency
- Certified WBE and WBENC marketing agency
- Specialized understanding of the transportation sector's operational and policy context
- Agile team of strategists, creatives, and problem-solvers
What We Do
Successful Campaigns & Brand Strategy
- Brand development
- Integrated campaigns that educate, engage, and drive behavior change.
- Audience research and segmentation
- Strategic messaging to advance roadway safety and innovation in transportation.
Creative, Content & Digital
- Creative direction and campaign development
- Website, video, and content production
- Social media and digital strategy
- Analytics, SEO, and performance reporting
Media Planning & Execution
- National and regional media planning, buying, and optimization
- Expertise in reaching diverse audiences across urban and rural markets
- Strategic partnerships with national media to unlock premium placements and added value
- Real-time dashboards for spend, reach, and ROI
- Capability to manage large-scale, public-facing campaigns
Strategic Communications & Public Affairs
- Safety and behavior-change messaging for roadway campaigns
- Multicultural and multilingual campaign adaptation
- Legislative communications supporting clean energy and infrastructure
Select Case Studies
Illinois Department of Transportation
It's Not a Game Campaign
Seven statewide campaigns to reduce crash fatalities and promote safe driving behaviors, including digital, social, and influencer engagement across diverse audiences.
TCCI Manufacturing
Clean Energy Innovation Hub
Experiential branding and integrated communications to support global awareness, workforce development, and clean energy adoption in the transportation sector.
Blogs & News
See how we’re using strategic communications to drive behavior change and make transportation safer. Check out our blogs insights on campaigns like It’s Not a Game, influencer-led safety programs, and innovations shaping the transportation sector.
Our Transportation Partners
