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BankChampaign

Overview

DCC developed a brand strategy positioning BankChampaign for growth in the region. This strategic brand refresh enables them to focus on increasing BankChampaign’s awareness and customer acquisition, through powerful storytelling. The branding process includes BankChampaign’s  image, message,  promise and personality.

Action

Increase brand awareness

Increase customer acquisition and retention

Deliverables

Core Branding and Messaging

Leadership SWOT

Process Assessment and Organization Restructure

Integrated Marketing Plan

Digital and Social Media Management

Executional Creative

Print & Sales Collateral

Public Relations Management

Video & Radio Production

Up Next

Action

Increase brand awareness

Increase customer acquisition and retention

Deliverables

Core Branding and Messaging

Leadership SWOT

Process Assessment and Organization Restructure

Integrated Marketing Plan

Digital and Social Media Management

Executional Creative

Print & Sales Collateral

Public Relations Management

Video & Radio Production