Consociate Health
Overview
DCC was engaged to develop a consistent brand, product and core messaging strategy which aligned all three of their focused service areas: Flex products, TPA services and wellness plans. The objective was to introduce Consociate Health in new markets, positioning the company and the staff as trusted advisors with a reputation for innovation. We also increased awareness of Consociate Health in existing markets, and differentiated the company from identified competitors. A key part of the growth strategy was development of a comprehensive integrated marketing plan which aligned product, go-to-market strategies with sales goals.
Action
Increase Reach & Awareness
Continued Growth Across All Desired Market Areas
Deliverables
Core Branding and Messaging
Leadership SWOT
Process Assessment and Organization Restructure
Integrated Marketing Plan
Digital and Social Media Management
Executional Creative
Website Development
Print & Sales Collateral
Public Relations Management
Media Training
Video Production
Up Next
Action
Increase Reach & Awareness
Continued Growth Across All Desired Market Areas
Deliverables
Core Branding and Messaging
Leadership SWOT
Process Assessment and Organization Restructure
Integrated Marketing Plan
Digital and Social Media Management
Executional Creative
Website Development
Print & Sales Collateral
Public Relations Management
Media Training
Video Production