DeKalb County Economic Development Corporation (DCEDC)
Overview
DCC developed a brand messaging and positioning strategy to allow the DCEDC to tell their story to multiple audiences with the goals of retaining current businesses, attracting new businesses and young professionals with families to live in the community, and increasing community engagement.
Action
Increase community awareness
Business attraction
Business retention and expansion
Grow county population
Increase workforce opportunities
Deliverables
Core Brand and Messaging
Leadership SWOT
Focus Groups
Surveys
Integrated Marketing Plan
Executional Creative
Radio Script
Video Production
Funding Pitch Presentations
Up Next
Action
Increase community awareness
Business attraction
Business retention and expansion
Grow county population
Increase workforce opportunities
Deliverables
Core Brand and Messaging
Leadership SWOT
Focus Groups
Surveys
Integrated Marketing Plan
Executional Creative
Radio Script
Video Production
Funding Pitch Presentations