Home / Our Work / DeKalb County Economic Development Corporations (DCEDC)

DeKalb County Economic Development Corporations (DCEDC)

Overview

DCC developed a brand messaging and positioning strategy to allow the DCEDC to tell their story to multiple audiences with the goals of retaining current businesses, attracting new businesses and young professionals with families to live in the community, and increasing community engagement.

Action

Increase community awareness

Business retention and expansion

Grow county population

Increase workforce opportunities

Improve perception of county

Deliverables

Core Brand and Messaging

Leadership SWOT

Focus Groups

Surveys

Integrated Marketing Plan

Executional Creative

Radio Script

Video Production

Funding Pitch Presentations

Up Next

Action

Increase community awareness

Business retention and expansion

Grow county population

Increase workforce opportunities

Improve perception of county

Deliverables

Core Brand and Messaging

Leadership SWOT

Focus Groups

Surveys

Integrated Marketing Plan

Executional Creative

Radio Script

Video Production

Funding Pitch Presentations

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