Girl Scouts of Central Illinois
Overview
The Girl Scouts of Central Illinois tasked DCC with leveraging the national brand to establish a strong brand for the region. With the Girl Scouts, girls are empowered to grow their potential through adventures, sports, arts, leadership and volunteering—so what better way to charge the organization than with girl power? Through the “Girl Power” campaign, we were able to increase awareness, bolster engagement and position GSCI for growth in membership, volunteers, donors and community awareness.
Action
20% Increase In Membership
6% Increase In Retention
Deliverables
Promotional Marketing Campaign
Digital Display Advertising
Public Relations
Recruitment Collateral
Direct Marketing
Traditional Advertising
Website
Up Next
Action
20% Increase In Membership
6% Increase In Retention
Deliverables
Promotional Marketing Campaign
Digital Display Advertising
Public Relations
Recruitment Collateral
Direct Marketing
Traditional Advertising
Website