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Illinois 2020 Census

Overview

DCC was engaged by various organizations throughout the State of Illinois to reach the hard-to-count populations and encourage the completion of the 2020 US Census. DCC Marketing developed and executed a strategic brand, marketing and media campaign with the central theme of Care About the Count #careaboutthecount. The campaign was designed to emphasize what we know is a priority: the Value of Funding Allocations. The objective was to not only increase awareness, but to shift negative perception and complacency about the census to motivate behavioral change and secure a complete count.

Action

Build Awareness

Increase Census Completion Rates

Deliverables

Core Brand & Message Strategy

Field Training

Integrated Marketing Plan

Executional Creative

Media Planning & Buying

Paid & Organic Digital & Social Media Management

TV and Radio Production

Collateral Material Development

Website Landing Page Development

Asset Portal Library

Multi-lingual Messaging & Translation

Documentary Video Development

Public Relations & Community Engagement

State Reporting & Tracking

Up Next

Action

Build Awareness

Increase Census Completion Rates

Deliverables

Core Brand & Message Strategy

Field Training

Integrated Marketing Plan

Executional Creative

Media Planning & Buying

Paid & Organic Digital & Social Media Management

TV and Radio Production

Collateral Material Development

Website Landing Page Development

Asset Portal Library

Multi-lingual Messaging & Translation

Documentary Video Development

Public Relations & Community Engagement

State Reporting & Tracking

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