
Illinois 2020 Census
Overview
DCC was engaged by various organizations throughout the State of Illinois to reach the hard-to-count populations and encourage the completion of the 2020 US Census. DCC Marketing developed and executed a strategic brand, marketing and media campaign with the central theme of Care About the Count #careaboutthecount. The campaign was designed to emphasize what we know is a priority: the Value of Funding Allocations. The objective was to not only increase awareness, but to shift negative perception and complacency about the census to motivate behavioral change and secure a complete count.
Action
Build Awareness
Increase Census Completion Rates
Deliverables
Core Brand & Message Strategy
Field Training
Integrated Marketing Plan
Executional Creative
Media Planning & Buying
Paid & Organic Digital & Social Media Management
TV and Radio Production
Collateral Material Development
Website Landing Page Development
Asset Portal Library
Multi-lingual Messaging & Translation
Documentary Video Development
Public Relations & Community Engagement
State Reporting & Tracking
Up Next
Action
Build Awareness
Increase Census Completion Rates
Deliverables
Core Brand & Message Strategy
Field Training
Integrated Marketing Plan
Executional Creative
Media Planning & Buying
Paid & Organic Digital & Social Media Management
TV and Radio Production
Collateral Material Development
Website Landing Page Development
Asset Portal Library
Multi-lingual Messaging & Translation
Documentary Video Development
Public Relations & Community Engagement
State Reporting & Tracking
Related Work
U of I SNAP-Ed P-EBT Campaign