Illinois 2020 Census

DCC was engaged by various organizations throughout the State of Illinois to reach the hard-to-count populations and encourage the completion of the 2020 US Census. DCC Marketing developed and executed a strategic brand, marketing and media campaign with the central theme of Care About the Count #careaboutthecount. The campaign was designed to emphasize what we know is a priority: the Value of Funding Allocations. The objective was to not only increase awareness, but to shift negative perception and complacency about the census to motivate behavioral change and secure a complete count.