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Illinois Manufacturers’ Association

Overview

The Illinois Manufacturers’ Association is the only statewide association dedicated exclusively to advocating, promoting and strengthening the manufacturing sector in Illinois. DCC was engaged to develop and create a brand strategy that reinforces the strong attributes of the IMA and positions them for the future as a forward-thinking resource for members and politicians.

Action

Retain & Grow Members

Increase Awareness

Re-Branding

Deliverables

Strategic Planning

Leadership SWOT

Member and Prospect Surveys

Core Branding & Messaging

Executional Creative

Up Next

Action

Retain & Grow Members

Increase Awareness

Re-Branding

Deliverables

Strategic Planning

Leadership SWOT

Member and Prospect Surveys

Core Branding & Messaging

Executional Creative

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