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Mid-America Real Estate Group

Overview

As the retail landscape continues to evolve with retail store closings and downsizing of square footage, Mid-America, a leader in retail real estate, continues to rethink the way retail space is used and identify the types of businesses that will succeed in retail spaces. DCC created a brand strategy that positions Mid-America as a leader in the Midwest as the retail landscape continues to evolve. Based on our evaluations and findings, we provided recommendations related to organizational structure, internal processes, and marketing strategy.

Action

Grow Market Share

Increase Brand Awareness

Leverage Niche Opportunities

Message Strategy Alignment

Deliverables

Strategic Planning

Leadership SWOT & Focus Groups

Brand Alignment and Messaging

Integrated Marketing Plan

Executional Creative

Process Assessment & Organizational Restructure

Video Production

Up Next

Action

Grow Market Share

Increase Brand Awareness

Leverage Niche Opportunities

Message Strategy Alignment

Deliverables

Strategic Planning

Leadership SWOT & Focus Groups

Brand Alignment and Messaging

Integrated Marketing Plan

Executional Creative

Process Assessment & Organizational Restructure

Video Production

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