Mid-America Real Estate Group

As the retail landscape continues to evolve with retail store closings and downsizing of square footage, Mid-America, a leader in retail real estate, continues to rethink the way retail space is used and identify the types of businesses that will succeed in retail spaces. DCC created a brand strategy that positions Mid-America as a leader in the Midwest as the retail landscape continues to evolve. Based on our evaluations and findings, we provided recommendations related to organizational structure, internal processes, and marketing strategy.