
Mid-America Real Estate Group
Overview
As the retail landscape continues to evolve with retail store closings and downsizing of square footage, Mid-America, a leader in retail real estate, continues to rethink the way retail space is used and identify the types of businesses that will succeed in retail spaces. DCC created a brand strategy that positions Mid-America as a leader in the Midwest as the retail landscape continues to evolve. Based on our evaluations and findings, we provided recommendations related to organizational structure, internal processes, and marketing strategy.
Action
Grow Market Share
Increase Brand Awareness
Leverage Niche Opportunities
Message Strategy Alignment
Deliverables
Strategic Planning
Leadership SWOT & Focus Groups
Brand Alignment and Messaging
Integrated Marketing Plan
Executional Creative
Process Assessment & Organizational Restructure
Video Production
Up Next
Action
Grow Market Share
Increase Brand Awareness
Leverage Niche Opportunities
Message Strategy Alignment
Deliverables
Strategic Planning
Leadership SWOT & Focus Groups
Brand Alignment and Messaging
Integrated Marketing Plan
Executional Creative
Process Assessment & Organizational Restructure
Video Production