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Northern Illinois University – NICCS

Overview

DCC generated a strategic brand strategy and marketing plan to announce the addition of the Northern Illinois Center for Community Sustainability (NICCS) to the Northern Illinois University (NIU) campus. In order to build awareness of the impressive development, DCC created the brand message strategy as well as a fully integrated marketing plan that combined both traditional and digital media to reach a wide variety of relevant audiences including undergraduate and graduate students, corporations, faculty and staff, donors, community organizations, legislators, and the general public.

Action

Build Awareness

Attract corporate partners

Deliverables

Core Brand and Messaging

Leadership SWOTs

Focus Groups

Integrated Marketing Plan

Executional Creative

Up Next

Action

Build Awareness

Attract corporate partners

Deliverables

Core Brand and Messaging

Leadership SWOTs

Focus Groups

Integrated Marketing Plan

Executional Creative

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