U of I SNAP-Ed P-EBT Campaign

DCC Marketing was awarded the RFP for University of Illinois Extension SNAP-Ed for social marketing campaign development. We developed messaging, outreach and promotion to reach individuals who receive or are eligible for SNAP benefits across the state of Illinois. The audience is particularly unique – as an experienced multicultural marketing agency we understand the very targeted audience within the African American, Hispanic and LatinX underserved markets. The first campaign we developed and executed was focused around building awareness that envelopes with P-EBT funding were being sent to affected homes across the state of Illinois. In just 10 days we built and deployed an action plan along with all messaging, creative, illustration and video, and successfully reached over 1.6 million households across Illinois.

The ongoing multi-year campaign, called EAT. SAVE. MOVE., is designed to impact behavior change and Improve the diet quality and increase physical activity of SNAP eligible families to promote health to reduce chronic disease, achieve healthy body weight, and improve their well being and overall health. It is also our goal to increase engagement and awareness with SNAP-Ed programming while growing followers and a database of participants in key areas including texting club, newsletter, social media, loyalty / rewards program, and APP users. Promoting the availability of resources and information available through SNAP-Ed, classes and partnership opportunities are the focus of the social marketing campaign. It is a multi-channel campaign including digital and social media, collateral development and video production.