Home / Portfolio / U of I SNAP-Ed P-EBT Campaign

U of I SNAP-Ed P-EBT Campaign

Overview

DCC Marketing was awarded the RFP for University of Illinois Extension SNAP-Ed for social marketing campaign development. We will develop messaging, outreach and promotion to reach 1.1 million children in the State of Illinois for 2021-2022. This audience is particularly unique – as an experienced multicultural marketing agency we understand the very targeted audience within the African American, Hispanic and LatinX underserved markets across the State. The first campaign was focused around building awareness that envelopes with P-EBT funding were being sent to affected homes across the state of Illinois. In just 10 days we built and deployed an action plan along with all messaging, creative, illustration and video, and successfully reached over 1.6 million households across Illinois.

Action

Build Awareness

Provide P-EBT Information

Deliverables

Messaging Strategy

Integrated Marketing Plan

Image and Video Production

Paid Digital Promotion

Social Media Management & Placement

Multilingual Messaging & Translation

Radio PSA Development & Execution

Up Next

Action

Build Awareness

Provide P-EBT Information

Deliverables

Messaging Strategy

Integrated Marketing Plan

Image and Video Production

Paid Digital Promotion

Social Media Management & Placement

Multilingual Messaging & Translation

Radio PSA Development & Execution

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