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University of Illinois College of ACES

Overview

DCC worked alongside the College of ACES and evaluated both qualitative and quantitative data. Through this extensive research it was determined that in order to increase student enrollment, deliver higher return on investment, increase alumni engagement, increase endowment, and ultimately, expand their ability to transform lives, we needed to establish a core brand and messaging strategy.

Action

Increase Enrollment

Increase Alumni Engagement

Increase Endowment

Deliverables

Strategic Planning

Leadership SWOT & Focus Groups

Alumni and Student Surveys

Core Branding and Messaging

Executional Creative

Process Assessment & Organizational Restructure

Integrated Marketing Plan

Video Production

Up Next

Action

Increase Enrollment

Increase Alumni Engagement

Increase Endowment

Deliverables

Strategic Planning

Leadership SWOT & Focus Groups

Alumni and Student Surveys

Core Branding and Messaging

Executional Creative

Process Assessment & Organizational Restructure

Integrated Marketing Plan

Video Production

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