University of Illinois College of ACES
Overview
DCC worked alongside the College of ACES and evaluated both qualitative and quantitative data. Through this extensive research it was determined that in order to increase student enrollment, deliver higher return on investment, increase alumni engagement, increase endowment, and ultimately, expand their ability to transform lives, we needed to establish a core brand and messaging strategy.
Action
Increase Enrollment
Increase Alumni Engagement
Increase Endowment
Deliverables
Strategic Planning
Leadership SWOT & Focus Groups
Alumni and Student Surveys
Core Branding and Messaging
Executional Creative
Process Assessment & Organizational Restructure
Integrated Marketing Plan
Video Production
Up Next
Action
Increase Enrollment
Increase Alumni Engagement
Increase Endowment
Deliverables
Strategic Planning
Leadership SWOT & Focus Groups
Alumni and Student Surveys
Core Branding and Messaging
Executional Creative
Process Assessment & Organizational Restructure
Integrated Marketing Plan
Video Production