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University of Illinois System

Overview

DCC was engaged with Discovery Partners Institute (DPI) and Illinois Innovation Network (IIN) from conception, when there was a need to tell the story and solidify funding. In order to successfully engage the target audiences, it was crucial to develop a brand and consistent message which educated them on the opportunities available and the economic impact the DPI and IIN would have on the state. DCC assisted in developing the program, brand, and messaging strategy in order to influence faculty, inform legislators, engage corporations, and align Universities not only within the State of Illinois, but internationally.

Action

Create Awareness

Create Partnership Opportunities

Message Strategy Alignment

Brand Development

Deliverables

Core Branding & Messaging

Leadership SWOT

Focus Groups

Integrated Marketing Plan

Executional Creative

Media Training

PR and Crisis Communication

Up Next

Action

Create Awareness

Create Partnership Opportunities

Message Strategy Alignment

Brand Development

Deliverables

Core Branding & Messaging

Leadership SWOT

Focus Groups

Integrated Marketing Plan

Executional Creative

Media Training

PR and Crisis Communication

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