University of Illinois System
Overview
DCC was engaged with Discovery Partners Institute (DPI) and Illinois Innovation Network (IIN) from conception, when there was a need to tell the story and solidify funding. In order to successfully engage the target audiences, it was crucial to develop a brand and consistent message which educated them on the opportunities available and the economic impact the DPI and IIN would have on the state. DCC assisted in developing the program, brand, and messaging strategy in order to influence faculty, inform legislators, engage corporations, and align Universities not only within the State of Illinois, but internationally.
Action
Create Awareness
Create Partnership Opportunities
Message Strategy Alignment
Brand Development
Deliverables
Core Branding & Messaging
Leadership SWOT
Focus Groups
Integrated Marketing Plan
Executional Creative
Media Training
PR and Crisis Communication
Up Next
Action
Create Awareness
Create Partnership Opportunities
Message Strategy Alignment
Brand Development
Deliverables
Core Branding & Messaging
Leadership SWOT
Focus Groups
Integrated Marketing Plan
Executional Creative
Media Training
PR and Crisis Communication