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Decatur Memorial Hospital

Strategic planning and marketing execution

Overview

Since 2006, DCC has provided high-level strategic planning and marketing needs across 11 service lines, affiliate medical centers and The DMH Foundation. Our comprehensive, integrated approach helps DMH establish themselves as the leading healthcare provider in the region. Each campaign has a unique strategy informed by needs, motives and behaviors of the target to meet goals and position DMH on the forefront of the industry. From a co-branded work with GE to record-breaking trauma campaigns—DCC consistently delivers effective marketing in the healthcare vertical.

Action

Increase Trauma Visits By 25%

Educate and Increase Early Detection Rates For Molecular Medicine

Increase Detection of Prostate Cancer Reoccurrence Sooner

Deliverables

Strategic Planning

Digital Display Advertising

Social Media Advertising

Traditional Advertising

Website

Video

TV Commercial

Up Next

Action

Increase Trauma Visits By 25%

Educate and Increase Early Detection Rates For Molecular Medicine

Increase Detection of Prostate Cancer Reoccurrence Sooner

Deliverables

Strategic Planning

Digital Display Advertising

Social Media Advertising

Traditional Advertising

Website

Video

TV Commercial

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