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Girl Scouts of Central Illinois

Grew membership and increased retention

Overview

The Girl Scouts of Central Illinois tasked DCC with leveraging the national brand to establish a strong brand for the region. With the Girl Scouts, girls are empowered to grow their potential through adventures, sports, arts, leadership and volunteering—so what better way to charge the organization than with girl power? Through the “Girl Power” campaign, we were able to increase awareness, bolster engagement and position GSCI for growth in membership, volunteers, donors and community awareness.

Action

20% Increase In Membership

6% Increase In Retention

Deliverables

Promotional Marketing Campaign

Digital Display Advertising

Public Relations

Recruitment Collateral

Direct Marketing

Traditional Advertising

Website

E-mail

Up Next

Action

20% Increase In Membership

6% Increase In Retention

Deliverables

Promotional Marketing Campaign

Digital Display Advertising

Public Relations

Recruitment Collateral

Direct Marketing

Traditional Advertising

Website

E-mail

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