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Rugged Bear/RBX

Developed strategy and branding, grew to $300 million in two years

Overview

Rugged Bear partnered with DCC to launch RBX—modern active wear for men, women and kids that is designed to go the extra mile. DCC launched RBX from scratch as a new business in 2011/2012 and grew sales to over $300M by 2014/2015. Suit up in their latest gear available at Target, Amazon, Kohls, Von Maur, Walmart, JCPenney and more.

Action

New Brand Launch

Over $300M in Sales

Deliverables

Business Assessment

Research & Strategic Planning

Branding, Creative & Message Development

Up Next

Action

New Brand Launch

Over $300M in Sales

Deliverables

Business Assessment

Research & Strategic Planning

Branding, Creative & Message Development

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