At DCC, we have a proven process for creating marketing plans that clarify your goals, focus your strategy and prioritize your efforts into a cohesive book that you can use to guide your path – your Playbook.
Get your arms around big ideas and shape them into a strategic growth plan. There are 4 phases of development.
We take a deep dive, providing a detailed evaluation of your brand, business goals, growth strategies, industry climate, influencers, and competitive landscape. We learn how your machine works—your current processes and communication structure.
Identifying your demographic, geographic, and psychographic audience, we hone your key value proposition, business opportunities, and your messaging strategy.
This is where we are very different than a consultant. We craft your brand, promise, and story while creating a comprehensive integrated marketing plan that advises the best channels to meet your goals within budget.
We begin with the end in mind. Once you’ve visualized, it is time to take action and continually enhance your plan. We provide a timeline, costing, and assessment plan to track your ROI and set your organization up for success.
The outcome of the process is your product. Your Playbook will provide marketing strategy, brand creative, and an implementation blueprint for brand marketing, communication, and go-to-market plans as well.
Whatever your strategic marketing need—the Playbook is your answer.