[We Call It Hugging the Hippo]
Let us help you get your arms around big ideas and shape them into a strategic growth plan. Whether you are building a go-to-market strategy, brand strategy, messaging strategy, or corporate communications plan; we have a proven strategic process to help you clarify your business goals, tell your story, map out an integrated marketing plan, and build your audience. This book won’t sit on a shelf. It will give you the information and tools you need to beat the competition and grow your business.
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It’s A Science And An Art
We take a deep dive, providing a detailed evaluation of your brand, business goals, growth strategies, industry climate, influencers, and competitive landscape. We learn how your machine works—your current processes and communication structure.
Identifying your demographic, geographic, and psychographic audience, we hone your key value proposition, business opportunities, and your messaging strategy.
This is where we are very different than a consultant. We craft your brand, promise, and story while creating a comprehensive integrated marketing plan that advises the best channels to meet your goals within budget.
We begin with the end in mind. Once you’ve visualized, it is time to take action and continually enhance your plan. We provide a timeline, costing, and assessment plan to track your ROI and set your organization up for success.
The outcome of the process is your product. Your Playbook will provide marketing strategy, brand creative, and an implementation blueprint for brand marketing, communication, and go-to-market plans as well.
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