Evelyn Demirjian Fratzke leads DCC Marketing’s strategic media initiatives and oversees campaign execution across digital and traditional channels, ensuring media strategies are thoughtfully designed, efficiently implemented, and continuously optimized to deliver measurable results. In addition to her leadership role, she serves as an account executive for government, economic development, healthcare, manufacturing, and higher education clients.
With more than a decade of experience in marketing and advertising, Evelyn specializes in integrated, multi-channel strategies informed by data, audience insight, and emerging technology. Evelyn directs DCC Marketing’s AI and technology strategy, guiding how emerging technologies are integrated into both internal operations and client work. She leads teams responsible for embedding AI-driven tools, automation, and data intelligence into planning, execution, and reporting workflows. Her work ensures DCC remains at the forefront of responsible AI adoption, from workflow automation and performance modeling to scalable reporting systems and platform integrations.
Evelyn also leads the agency’s digital footprint and infrastructure strategy, overseeing GEO (Generative Engine Optimization), SEO, structured data, and API implementation. She ensures systems are designed to be discoverable by modern search and AI engines, technically sound, and built for long-term performance. Her oversight includes CMS architecture, analytics integration, tagging frameworks, and secure data flows that support advanced measurement, attribution, and personalization.
With growing expertise in Business Law, Evelyn brings a strong governance mindset to every engagement. She ensures security, compliance, privacy, and ethical considerations are foundational to all digital, AI, and data-driven initiatives—particularly critical for public-sector and regulated-industry clients.
