Case Study

University of Illinois Systems

Changing Behavior

The Challenge

Brand Discovery Partners Institute and IIN from the beginning and continues to provide ongoing marketing and communications support for the University of Illinois System.

Objectives

Develop an Influential Messaging Strategy

Align Universities Statewide & Internationally

Maintain Strong Crisis Communication Strategies

Engage Key Legislators and Corporations

The Campaign

Messaging

Media Relations

Messaging

Event Planning

Script / Talking Points

Tracking, Reporting, Coverage

Crisis Communications

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